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For year ended 31 December 2025 Volume Revenue Reported Reported Current Exchange Constant Unit vs 2024 m vs 2024 m m vs 2024 New Categories 557 -10.6 % 19 576 -7.6 % Vapour (units mn) 32 -38.2 % 65 -41.2 % 3 68 -39.4 % HP (sticks bn) 12 -3.9 % 444 -7.0 % 15 459 -3.8 % Modern Oral (pouches bn) 1.2 +24.7 % 48 +39.8 % 1 49 +44.2 % Traditional Oral (stick eq bn) % % % Total Smokeless 557 -10.6 % 19 576 -7.6 % Total Combustibles 196 -11.7 % 4,009 -11.9 % 165 4,174 -8.3 % Other 201 +16.3 % 12 213 +23.7 % Total 4,767 -10.9 % 196 4,963 -7.2 % Constant currency measures are calculated based upon a re-translation, at the prior year's exchange rates, of the current year's results of the Group and, where applicable, its segments
Several photos from this time also appear in the exhibition
The terminology and use of names should therefore be taken with caution
Asis standard formost arch top styles of guitar, the body and top is laminated
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