If I have to explain the psychology behind it, well, maybe because deep inside we are all craving for the best of what life has to offer
Altria is the parent company of Philip Morris USA, which is the corporate entity behind popular brands such as Marlboro, Virginia Slims, Parliament, and Players
Whether youre launching a DTC brand or shipping retail orders, poor packaging leads to: Unboxing disappointment that damages brand perception Product damage during shipping caused by loose or oversized packaging Increase shipping costs due to oversized or inefficient packaging Higher returns, refunds, and negative reviews Packaging is more than a box
Of course, at this level, low volume production and the aforementioned construction methods combine to create an exclusive product with an even more exclusive price tag