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They are particularly popular among women and younger smokers seeking a stylish and sophisticated alternative to regular cigarettes

Why This Change Matters Lets be honest, the biggest reason to make this switch is for your health

Leaded bronze alloy components in some devices leached nickel and lead to the e-liquid

"People need to be made aware of the risk of being manipulated by big brands that appeal to the environmental values of consumers to sell them products that are bad for their health." In an earlier, related study, the researchers found that the Natural American Spirit pack design, which also features icons of an American Indian smoking a pipe and a mythological thunderbird, creates misperceptions that the brand is American Indian-owned or grown on tribal land and, in turn, healthier and more desirable