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In an update accompanying its preliminary full-year 2025 results, BAT projected global cigarette volumes to decline by about 2% in 2026, while revenue is expected to grow between 3% and 5%, including low double-digit growth in new categories

It is important to inform the public about brand-specific differences in CMSS-associated PM, especially in the case of brands without additives, which are therefore promoted as natural and less health-threatening

The questionnaire was administered during a phone interview by a trained postgraduate medical doctor who had never examined the patients before

The Quit Your Way in May campaign took a different approach to promote anti-smoking by using bright colors, quirky characters, and a stick-in-you-head jingle, which is unusual to many anti-smoking campaigns that confront people with negative ads highlighting health risks