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The increase in the general understanding of the public led to a decrease in smokers, with the US average going down to 33% of adult smokers by 1978

Photo credit: FOREST 3 of 4 Illicit cigarettes on display at an informal street stall in India

Aadit Palicha and Kaivalya Vohra, both 19, left Stanford University to create Zepto, which has received funding from institutional investors such as Glade Brook Capital, Nexus, and Y Combinator, as well as private investors such as Lachy Groom, Neeraj Arora, Manik Gupta, and others

Additionally, 58% of respondents viewed e-cigarettes as posing a similar public health problem as tobacco cigarettes (Table 4)