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The study, which examined ads for cigarettes, smokeless tobacco, little cigars and cigarillos, e-cigarettes and heated tobacco products, highlights how tobacco companies continue to appeal to price-sensitive and vulnerable populations through a marketing channel that is largely hidden from view and not subject to the oversight regulating other types of tobacco advertising

++ Should CMS create a new measure for each new type of data or use case added to the Public Health and Clinical Data Exchange objective

Additionally, the use of nicotine packets can worsen these oral health issues due to the acidic nature of the products

The Health Consequences of Smoking: 50 Years of Progress: A Report of the Surgeon General (2014) online Kluger, Richard