It replicates similar features of a regular cigarette and can be used to simulate smoking which can help satisfy cravings, distract you from getting smoking cravings, overcome smoking behaviors such as, oral fixation, hand to mouth gestures and curb many other habits associated with smoking
Some use added essences, mint, clove, vanilla, or fruit to create distinctive profiles
Brown & Williamson Tobacco Corp
Given their primary goal of maximizing profits, however, it is unlikely, that the tobacco companies will do that on their own, despite all the ethical, moral, and public health reasons that they should. As the cost of cigarettes continues to rise, largely due to increased taxes aimed at discouraging their sale, cigarette companies are relying more and more on coupons to help offset the tax hikes and keep their products affordable