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They have banned the custom cigarette packaging of less than 20 to discourage smoking and minimize its affordability

This is how they define it: Secondhand smoke is the combination of smoke from the burning end of a cigarette and the smoke breathed out by smokers

Miller Professor of Communication at the Annenberg School, says that these phrases and words can activate beliefs about the brand that are not specifically discussed in the ads themselves, ultimately misleading consumers. While other studies have been conducted about the marketing of NAS cigarettes, this study is one of the first with a rigorous experimental design, allowing for evidence that shows a causal connection between NAS advertising and consumer beliefs