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"Increasingly, consumer companies are blurring the line between business and social decisions," Portell added

Familiar smells, such as the smell of your old Father who smoked can also be meaningful

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In some LMICs, it is possible that overtly targeting women with branded packaging is not culturally acceptable and other approaches are needed [ Platinum , a cigarette that explicitly targeted women and their preference for silver jewelry, was less successful than other cigarette brands that used more subtle, indirect cues to link smoking with a womans sophistication and sexual allure in billboard and magazine advertising [5255]