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Most quality e-cigarette systems offer multiple nicotine levels, allowing users to start at a strength that matches their current cigarette consumption and gradually step down

The company added: This will also be an important opportunity for Imperial Brands to underline its confidence that the region will continue to be a vibrant leader in the global duty free and travel retail market. Asia Pacific is a key region, both domestically and in travel retail, for sales of Imperial Brands premium cigarette brand Davidoff

It doesn't have much flavor and the nic-hit is mild, but it got the job done

Consumption patterns remained steady but lacked strong growth momentum, limiting price support