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"We know the retail environment is a very important place for tobacco companies to advertise and market their products," said Annice Kim, from the independent research institute RTI International in Research Triangle Park, North Carolina
"Cigarettes with nonaddictive nicotine levels would be radically different from what used to be known as 'low tar' or 'light' cigarettes, marketing gimmicks now barred by law," Proctor assures us
On the same note, the incorporation of influencer marketing as well as the use of experimental marketing techniques is also increasing the overall consumer interaction and brand loyalty
Image credit: Whitney Cranshaw, Colorado State University, Bugwood.org Adult of tobacco hornworm
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