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Beginning in the 1970s, Newport marketed heavily to a black audience, and years of targeted advertising are still paying off

Reynolds swallowed up Lorillard, taking over the production and marketing of the Newport brand

But even if it were clear that menthol smokers are less likely to quit, that would not necessarily mean menthol cigarettes are inherently more "addictive." That debate tends to obscure the tastes, preferences, personal characteristics, and circumstances that are crucial to understanding why some people never smoke, some start but eventually quit, and others continue smoking

The history behind the connection is a remarkable though perhaps not surprising story of postwar industrial America, in which a vulnerable segment of our society was deliberately and cunningly cultivated as consumers of a lethal and highly addictive product by a bunch of real-life Mad Men