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Collection: Springtime In the 1960s and 70s, Salem advertised its cigarettes as Springtime Fresh. Not only did this comparison to springtime provide Salem with the perfect excuse to apply green landscapes to its advertisements (reflecting minty green menthol flavor), but, more importantly, it also served as a means of subliminally aligning Salem cigarettes with vitality
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When DCCs staff identifies a cannabis product that is potentially attractive to children, the departments Advertising, Products, Packaging, and Labeling (APPL) team reviews the packaging to determine whether it violates regulations, as Figure 2 illustrates
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