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EAN: 9781860360114
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A very funny writer indeed
Details: A&P comes to life with this exceptionally visual
Made to Stick Development EAN: 9781860360114Author: Heath, Chip,Heath, Dan Brand: Penguin Color: White Edition: Latest Features: Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts? Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows: how an
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