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These fear-appeals attempt to activate the human emotion of fear and are used in the belief that emotional arousal raises consumer involvement and thus enhances consumers' motivation to process the information (consistent with the Elaboration Likelihood Model)

Although Chantix was just as effective as the other smoking cessation aids, it carried a higher risk of side effects, according to the study

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When a person is high on cocaine, they usually feel euphoric, full of energy, talkative, mentally alert, and jittery